Archive - Long Story Short

The Year-Long Free Trial

The tool that solved everything — and still cost its creator the sale.

20 hrs ago •

Craig Thorogood

The Invitation Incident

The point where personal life met founder brain.

Dec 2 •

Craig Thorogood

November 2025

She Gave Me My First Real Chance. They Made Me Box Up Her Office.

The day I learned what “stepping on toes” really means.

Nov 25 •

Craig Thorogood

The Marketing Mirage

I walked the trade show floor and watched businesses disappear before my eyes.

Nov 17 •

Craig Thorogood

How a $5 Umbrella Jump-Started My Business

It was the dumbest idea I ever had.

Nov 11 •

Craig Thorogood

The Pet Store Principle

My cat demonstrated the first rule of business that everyone forgets.

Nov 11 •

Craig Thorogood

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